Deliberations 2016 (5b): Who are we? (A follow-up to my previous post on brands)
Our logo/brand is a graphic
representation of who we are as Seventh day Adventists. It reflects our deep
and abiding belief in Jesus Christ as the center of our lives and faith, and
reiterates the core values of our Church. It
reassures us about our “one-ness” as a people even though we may be separated geographically.
Wherever we are, in whatever setting, the sight of the logo reminds us of our
brotherhood with persons of like beliefs.
The
logo links 3 symbolic items – a bible, a cross, and a flame.
The Bible forms the base of the design and represents the biblical foundation of our faith. It highlights our full acceptance of God’s Word. The Bible is open – reminding us
that its message should be read, assimilated, and put into practice.
A cross
is positioned in the center of the
design to emphasize Christ's unselfish
sacrifice for our sins. The cross reminds us that Jesus died, but rose
again. We believe He is in heaven interceding for us, and is coming back soon to
take us to live with him in the earth made new. This is the central theme of our
faith.
Three lines encircling an implied globe
shape a flame. The flame is symbolic
of the Holy Spirit—who remains with us as our Comforter. The lines represent
the 3 angels of Revelation 14 circling the earth. By reaching upward, they
symbolize Jesus’ resurrection and ascension to heaven, and remind us of our
commission to take the gospel to the entire world.
A simple design, but powerful in reminding
us of our beliefs and values and our mandate to evangelize the world so Jesus
can return.
I
really like the sentiments expressed in the words of the song “We believe”:
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